Frank slipped his lead near the park and was gone. My friend posted in every local Facebook group and walked the streets for hours, but the people who might actually spot him had no idea to look. I'd spent a decade running paid ads for a living, and I couldn't just watch it not be enough.
So we paid to put his face in front of everyone within ten miles of where he vanished. A stranger messaged forty minutes later. Frank was home that night.
That's when it clicked. Now I do this for other owners, properly and fast, because the hours right after matter and nobody should have to work out the ads part while they're panicking.
18,400locals reached in 24 hours
40 minto the first sighting
Same nightFrank was home safe